This post is from December 12, 2012
THE PROBLEM: The internet is moving in the wrong direction:
- Apps used to share information better. These once networked apps have now (d)evolved; they sit as silos. Because of this the user experience has suffered.
- These walls were erected because each platform thinks that it (individually) can meet enough of a users’ needs, such that the user disengages with other networks. This treats networks as a zero sum game.
- Does managing for your largest competitors’ actions ever become destructive for your disruptive innovation?
- Do these companies (e.g., Google, Facebook, Twitter) understand users’ needs?
- Are people willing to engage with one platform in multiple ways? (e.g., the same person behaves differently on Twitter than on Gmail)
- Can our brains handle all of this activity in one platform?