THE BATTLE FOR NETWORKS

This post is from December 12, 2012

THE PROBLEM: The internet is moving in the wrong direction:

  • Apps used to share information better. These once networked apps have now (d)evolved; they sit as silos. Because of this the user experience has suffered.
  • These walls were erected because each platform thinks that it (individually) can meet enough of a users’ needs, such that the user disengages with other networks. This treats networks as a zero sum game.

My questions:

  • Does managing for your largest competitors’ actions ever become destructive for your disruptive innovation?
  • Do these companies (e.g., Google, Facebook, Twitter) understand users’ needs?
  • Are people willing to engage with one platform in multiple ways? (e.g., the same person behaves differently on Twitter than on Gmail)
  • Can our brains handle all of this activity in one platform?

Link to article

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